Salary guide, May 2025
Regional Sales Manager / Technical Sales Manager pay, United States
Manufacturing Headhunters uses the published BLS OEWS figures below. They describe the mapped occupation and area, not an individual offer.
This is what we do all day: recruit manufacturing professionals.
The median annual wage for Sales Managers in the United States was $148,270 (U.S. Bureau of Labor Statistics, OEWS, May 2025). The middle half of workers earned between $100,360 and $207,340.
Also searched as: Regional / Technical Sales Manager, Technical Sales Manager, Regional Sales Manager, Territory Manager. These titles share this page because BLS reports them under one occupation.
Broader occupation · SOC 11-2022 Sales Managers
Regional Sales Manager / Technical Sales Manager is shown within the broader published occupation. BLS does not separate this plant-specific title, seniority, shift, process or credential. Compare the duties with the SOC definition before using the range.
| 10th | 25th | Median | 75th | 90th |
|---|---|---|---|---|
| $73,170 | $100,360 | $148,270 | $207,340 | $290,540 |
| 10th | 25th | Median | 75th | 90th |
|---|---|---|---|---|
| $35.18 | $48.25 | $71.28 | $99.68 | $139.68 |
BLS estimated 637,080 workers employed in this occupation in the United States.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. SOC 11-2022 Sales Managers, U.S.. Official occupation data · Official area tables. Released 2026-05-15.
How does pay compare in the target metros?
| Metro | Median | 25th to 75th | Employment | Location quotient |
|---|---|---|---|---|
| Miami-Fort Lauderdale-West Palm Beach, FL | $130,180 | $94,420 to $181,200 | 13,930 | 1.21 |
| Tampa-St. Petersburg-Clearwater, FL | $132,010 | $97,390 to $183,490 | 7,150 | 1.21 |
| Orlando-Kissimmee-Sanford, FL | $131,770 | $92,740 to $181,260 | 6,220 | 1.07 |
| Raleigh-Cary, NC | $163,520 | $108,750 to $217,730 | 3,280 | 1.08 |
| New York-Newark-Jersey City, NY-NJ | $215,150 | $160,200 to $310,750 | 44,870 | 1.15 |
| Northern New Jersey within New York-Newark-Jersey City, NY-NJ | $215,150 | $160,200 to $310,750 | 44,870 | 1.15 |
| Dallas-Fort Worth-Arlington, TX | $144,290 | $101,840 to $205,680 | 26,780 | 1.61 |
| Chicago-Naperville-Elgin, IL-IN | $158,690 | $110,000 to $212,000 | 25,390 | 1.37 |
Rank every metro for Regional Sales Manager / Technical Sales Manager
What should you know about pay by manufacturing industry, United States?
Same BLS occupation, national estimates for each manufacturing industry (NAICS) BLS publishes, May 2025. Industry names are BLS labels. Nested NAICS rows overlap; they are not independent samples and must not be added together. Identical source rows repeated at different publication levels appear once.
- Paper Manufacturing (NAICS 322000)$179,260
- Computer and Electronic Product Manufacturing (NAICS 334000)$177,360
- Apparel Manufacturing (NAICS 315000)$175,070
- Chemical Manufacturing (NAICS 325000)$171,400
- Miscellaneous Manufacturing (NAICS 339000)$161,050
- Food Manufacturing (NAICS 311000)$158,980
- Transportation Equipment Manufacturing (NAICS 336000)$158,810
- Electrical Equipment, Appliance, and Component Manufacturing (NAICS 335000)$158,350
- Plastics and Rubber Products Manufacturing (NAICS 326000)$157,040
- Textile Mills (NAICS 313000)$156,020
- Primary Metal Manufacturing (NAICS 331000)$155,910
- Petroleum and Coal Products Manufacturing (NAICS 324000)$150,850
- Machinery Manufacturing (NAICS 333000)$140,710
- Textile Product Mills (NAICS 314000)$139,380
- Fabricated Metal Product Manufacturing (NAICS 332000)$136,710
Bars compare up to 15 non-overlapping 3-digit manufacturing subsectors with exact annual medians. More detailed scopes remain in the table, identified by code and publication level.
| NAICS / scope | Industry | Employment | 25th | Median | 75th |
|---|---|---|---|---|---|
| 31-33 · sector | Manufacturing | 65,440 | $113,290 | $156,150 | $204,070 |
| 334000 · 3-digit | Computer and Electronic Product Manufacturing | 10,250 | $132,350 | $177,360 | $229,440 |
| 333000 · 3-digit | Machinery Manufacturing | 9,080 | $109,850 | $140,710 | $179,810 |
| 3330A1 · 4-digit | Machinery Manufacturing (3331, 3332, 3334, and 3339 only) | 6,850 | $114,070 | $143,090 | $181,290 |
| 325000 · 3-digit | Chemical Manufacturing | 6,450 | $130,520 | $171,400 | $220,770 |
| 332000 · 3-digit | Fabricated Metal Product Manufacturing | 6,220 | $100,730 | $136,710 | $174,260 |
| 311000 · 3-digit | Food Manufacturing | 5,590 | $111,430 | $158,980 | $203,730 |
| 339000 · 3-digit | Miscellaneous Manufacturing | 4,650 | $109,390 | $161,050 | $210,400 |
| 336000 · 3-digit | Transportation Equipment Manufacturing | 4,350 | $117,350 | $158,810 | $198,340 |
| 334500 · 4-digit | Navigational, Measuring, Electromedical, and Control Instruments Manufacturing | 4,220 | $128,490 | $166,290 | $214,760 |
| 335000 · 3-digit | Electrical Equipment, Appliance, and Component Manufacturing | 3,800 | $117,960 | $158,350 | $192,840 |
| 326000 · 3-digit | Plastics and Rubber Products Manufacturing | 3,000 | $121,670 | $157,040 | $197,810 |
| 3320A1 · 4-digit | Fabricated Metal Product Manufacturing (3321, 3322, 3325, 3326, and 3329 only) | 2,720 | $104,010 | $143,670 | $179,360 |
| 312000 · 3-digit | Beverage and Tobacco Product Manufacturing | 2,690 | $82,920 | $106,710 | $155,200 |
| 325400 · 4-digit | Pharmaceutical and Medicine Manufacturing | 2,690 | $152,310 | $194,160 | $235,200 |
| 312100 · 4-digit | Beverage Manufacturing | 2,620 | $82,970 | $106,710 | $154,680 |
| 326100 · 4-digit | Plastics Product Manufacturing | 2,490 | $126,000 | $163,390 | $200,000 |
| 334400 · 4-digit | Semiconductor and Other Electronic Component Manufacturing | 2,490 | $138,070 | $200,050 | $255,140 |
| 339100 · 4-digit | Medical Equipment and Supplies Manufacturing | 2,330 | $127,400 | $169,370 | $213,970 |
| 339900 · 4-digit | Other Miscellaneous Manufacturing | 2,320 | $101,040 | $140,290 | $195,480 |
| 3320A2 · 4-digit | Fabricated Metal Product Manufacturing (3323 and 3324 only) | 2,310 | $98,420 | $131,780 | $170,170 |
| 3250A1 · 4-digit | Chemical Manufacturing (3251, 3252, 3253, and 3259 only) | 2,020 | $128,410 | $167,200 | $209,800 |
| 334100 · 4-digit | Computer and Peripheral Equipment Manufacturing | 1,930 | $140,800 | $215,500 | $301,630 |
| 3250A2 · 4-digit | Chemical Manufacturing (3255 and 3256 only) | 1,750 | $118,500 | $147,040 | $176,760 |
| 335300 · 4-digit | Electrical Equipment Manufacturing | 1,570 | $125,040 | $161,310 | $181,230 |
| 336300 · 4-digit | Motor Vehicle Parts Manufacturing | 1,540 | $111,480 | $147,780 | $182,160 |
| 323000 · 3-digit | Printing and Related Support Activities | 1,500 | $96,000 | $133,450 | $200,940 |
| 323100 · 4-digit | Printing and Related Support Activities | 1,500 | $96,000 | $133,450 | $200,940 |
| 331000 · 3-digit | Primary Metal Manufacturing | 1,440 | $121,860 | $155,910 | $198,010 |
| 336400 · 4-digit | Aerospace Product and Parts Manufacturing | 1,380 | $142,950 | $174,890 | $208,740 |
| 311900 · 4-digit | Other Food Manufacturing | 1,370 | $133,390 | $168,160 | $213,610 |
| 335900 · 4-digit | Other Electrical Equipment and Component Manufacturing | 1,350 | $118,610 | $165,000 | $211,530 |
| 322000 · 3-digit | Paper Manufacturing | 1,340 | $132,360 | $179,260 | $219,380 |
| 327000 · 3-digit | Nonmetallic Mineral Product Manufacturing | 1,300 | $106,090 | $133,010 | $168,430 |
| 334200 · 4-digit | Communications Equipment Manufacturing | 1,280 | $129,160 | $170,490 | $218,050 |
| 337000 · 3-digit | Furniture and Related Product Manufacturing | 1,130 | $106,200 | $135,560 | $176,670 |
| 311800 · 4-digit | Bakeries and Tortilla Manufacturing | 1,100 | $80,930 | $120,400 | $170,950 |
| 322200 · 4-digit | Converted Paper Product Manufacturing | 1,090 | $128,640 | $173,430 | $218,130 |
| 321000 · 3-digit | Wood Product Manufacturing | 950 | $99,000 | $128,670 | $170,600 |
| 333300 · 4-digit | Commercial and Service Industry Machinery Manufacturing | 940 | $109,370 | $141,500 | $176,340 |
| 3370A1 · 4-digit | Furniture and Related Product Manufacturing (3371 and 3372 only) | 910 | $108,850 | $138,110 | $179,990 |
| 332700 · 4-digit | Machine Shops; Turned Product; and Screw, Nut, and Bolt Manufacturing | 810 | $104,580 | $141,580 | $181,520 |
| 333500 · 4-digit | Metalworking Machinery Manufacturing | 780 | $88,060 | $119,080 | $158,990 |
| 311400 · 4-digit | Fruit and Vegetable Preserving and Specialty Food Manufacturing | 740 | $119,110 | $161,290 | $204,050 |
| 311600 · 4-digit | Animal Slaughtering and Processing | 690 | $131,960 | $164,310 | $210,560 |
| 321900 · 4-digit | Other Wood Product Manufacturing | 680 | $95,640 | $122,700 | $166,530 |
| 336200 · 4-digit | Motor Vehicle Body and Trailer Manufacturing | 670 | $103,980 | $135,480 | $172,670 |
| 324000 · 3-digit | Petroleum and Coal Products Manufacturing | 650 | $118,500 | $150,850 | $209,500 |
| 324100 · 4-digit | Petroleum and Coal Products Manufacturing | 650 | $118,500 | $150,850 | $209,500 |
| 335100 · 4-digit | Electric Lighting Equipment Manufacturing | 600 | $113,150 | $132,960 | $176,090 |
| 332710 · 5-digit | Machine Shops | 540 | $99,830 | $137,440 | $173,990 |
| 333600 · 4-digit | Engine, Turbine, and Power Transmission Equipment Manufacturing | 520 | $127,150 | $165,800 | $213,440 |
| 326200 · 4-digit | Rubber Product Manufacturing | 510 | $104,600 | $131,580 | $164,070 |
| 311500 · 4-digit | Dairy Product Manufacturing | 480 | $121,770 | $160,500 | $184,850 |
| 315000 · 3-digit | Apparel Manufacturing | 460 | $132,410 | $175,070 | $247,470 |
| 311300 · 4-digit | Sugar and Confectionery Product Manufacturing | 440 | $110,630 | $160,530 | $199,990 |
| 311100 · 4-digit | Animal Food Manufacturing | 380 | $120,890 | $149,780 | $184,270 |
| 315200 · 4-digit | Cut and Sew Apparel Manufacturing | 370 | $135,500 | $191,050 | $281,890 |
| 332800 · 4-digit | Coating, Engraving, Heat Treating, and Allied Activities | 370 | $82,190 | $109,340 | $161,640 |
| 331100 · 4-digit | Iron and Steel Mills and Ferroalloy Manufacturing | 350 | $106,850 | $142,050 | $198,970 |
| 314000 · 3-digit | Textile Product Mills | 340 | $98,200 | $139,380 | $195,450 |
| 331400 · 4-digit | Nonferrous Metal (except Aluminum) Production and Processing | 320 | $132,580 | $160,490 | $209,850 |
| 311200 · 4-digit | Grain and Oilseed Milling | 310 | $133,550 | $170,940 | $217,570 |
| 331200 · 4-digit | Steel Product Manufacturing from Purchased Steel | 300 | $124,190 | $164,270 | $205,170 |
| 335200 · 4-digit | Household Appliance Manufacturing | 290 | $105,270 | $136,100 | $163,020 |
| 331500 · 4-digit | Foundries | 270 | $118,250 | $136,750 | $173,200 |
| 332720 · 5-digit | Turned Product and Screw, Nut, and Bolt Manufacturing | 270 | $109,760 | $157,440 | $186,080 |
| 322100 · 4-digit | Pulp, Paper, and Paperboard Mills | 250 | $150,810 | $191,680 | $242,370 |
| 314900 · 4-digit | Other Textile Product Mills | 210 | $100,710 | $139,380 | $191,390 |
| 334300 · 4-digit | Audio and Video Equipment Manufacturing | 210 | $98,410 | $155,950 | $257,450 |
| 336100 · 4-digit | Motor Vehicle Manufacturing | 210 | $118,460 | $146,830 | $186,430 |
| 336600 · 4-digit | Ship and Boat Building | 210 | $112,740 | $156,020 | $208,030 |
| 336900 · 4-digit | Other Transportation Equipment Manufacturing | 210 | $82,590 | $103,200 | $148,840 |
| 337900 · 4-digit | Other Furniture Related Product Manufacturing | 210 | $98,230 | $120,020 | $163,750 |
| 313000 · 3-digit | Textile Mills | 200 | $124,670 | $156,020 | $209,970 |
| 331300 · 4-digit | Alumina and Aluminum Production and Processing | 190 | $120,660 | $155,020 | $184,190 |
| 321200 · 4-digit | Veneer, Plywood, and Engineered Wood Product Manufacturing | 150 | $107,440 | $142,860 | $179,180 |
| 314100 · 4-digit | Textile Furnishings Mills | 130 | $96,730 | $139,960 | $232,140 |
| 334600 · 4-digit | Manufacturing and Reproducing Magnetic and Optical Media | 130 | $121,580 | $168,940 | $201,790 |
| 313200 · 4-digit | Fabric Mills | 120 | $121,630 | $149,140 | $168,810 |
| 336500 · 4-digit | Railroad Rolling Stock Manufacturing | 120 | $94,960 | $131,690 | $164,520 |
| 339910 · 5-digit | Jewelry and Silverware Manufacturing | 120 | $94,000 | $141,380 | $193,810 |
| 321100 · 4-digit | Sawmills and Wood Preservation | 110 | $121,630 | $147,020 | $200,540 |
| 313300 · 4-digit | Textile and Fabric Finishing and Fabric Coating Mills | 80 | $132,730 | $165,970 | $245,750 |
| 311700 · 4-digit | Seafood Product Preparation and Packaging | 70 | $147,740 | $182,340 | $225,920 |
| 312200 · 4-digit | Tobacco Manufacturing | 70 | $79,120 | $120,150 | $182,980 |
| 316000 · 3-digit | Leather and Allied Product Manufacturing | 50 | $75,200 | $135,210 | $171,600 |
| 316900 · 4-digit | Other Leather and Allied Product Manufacturing | 30 | $75,510 | $132,620 | $160,190 |
What should you know about manufacturing pay mix?
For Regional Sales Manager / Technical Sales Manager, separate the guaranteed salary from any discretionary bonus or commission arrangement. OEWS measures straight-time gross wages, not pure base salary or total compensation. It includes base rate, guaranteed pay, commissions and production bonuses. It excludes overtime, shift differentials, nonproduction bonuses and benefits.
An attendance bonus is not a production bonus; confirm its purpose and treatment rather than adding every bonus to the BLS figure. Skills-based pay steps affect the base rate when they are part of straight-time pay; BLS does not publish a separate rate for each plant's skill grade. Ask whether a tool allowance is expense reimbursement or wage pay. OEWS does not publish a separate tool-allowance component. Keep these items separate in the offer so the published wage is not mistaken for the whole package.
Pay mix here means how published medians for this one BLS occupation differ across manufacturing industries and against the all-industry median. It does not split pay into base, incentive or overtime. BLS wages are straight-time gross pay and exclude overtime, shift differentials and nonproduction bonuses.
What should you know about two BLS releases?
| Release period | 25th | Median | 75th |
|---|---|---|---|
| May 2024 | $95,910 | $138,060 | $201,490 |
| May 2025 | $100,360 | $148,270 | $207,340 |
These are two separate BLS estimates from different survey panels. The workers and employers behind them differ, so the gap is not like-for-like pay for the same workers and is not a growth rate. We show no percentage change.
Recruiter's read. Qualitative, not BLS data.
What should you know about distributor and rep management?
If you sell through partners, we ask how they trained distributor salespeople, handled conflict on accounts and held them accountable. We look for someone who has visited the counter, ridden with outside sales and learned the partner's incentives. We ask how they ran training days, what they did when a distributor stocked a competitor's line, and how they split credit when two partners chased the same plant.
What should you know about questions?
Wages for the OEWS survey are straight-time, gross pay, exclusive of premium pay. Base rate; cost-of-living allowances; guaranteed pay; hazardous-duty pay; incentive pay, including commissions and production bonuses; and tips are included. Excluded are overtime pay, severance pay, shift differentials, nonproduction bonuses, employer cost for supplementary benefits, and tuition reimbursements.
What is the median pay for a Regional Sales Manager / Technical Sales Manager?
The median annual wage for Sales Managers in the United States was $148,270 (U.S. Bureau of Labor Statistics, OEWS, May 2025). The middle half of workers earned between $100,360 and $207,340. This is the broader occupation BLS publishes, not a figure for this exact title.
What does the 10th percentile mean here?
10% of workers in this occupation and area earned less than $73,170. 90% earned less than $290,540.
Does this include overtime or bonuses?
Wages for the OEWS survey are straight-time, gross pay, exclusive of premium pay. Base rate; cost-of-living allowances; guaranteed pay; hazardous-duty pay; incentive pay, including commissions and production bonuses; and tips are included. Excluded are overtime pay, severance pay, shift differentials, nonproduction bonuses, employer cost for supplementary benefits, and tuition reimbursements.
Is this the pay for a Regional Sales Manager / Technical Sales Manager at a plant?
Regional Sales Manager / Technical Sales Manager is shown within the broader published occupation. BLS does not separate this plant-specific title, seniority, shift, process or credential. Compare the duties with the SOC definition before using the range. These are occupation estimates across all industries, not an offer for a particular manufacturing title.
How many people work in this occupation?
BLS estimated 637,080 workers employed in this occupation in the United States.
What should you know about related?
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- VP of Sales (Industrial) pay
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- Field Service Engineer pay
- Service / Aftermarket Manager pay
- Regional Sales Manager / Technical Sales Manager pay ranked across all metros
- Open jobs
- Regional Sales Manager / Technical Sales Manager recruiting
- Check an offer for this role
What does this data mean for your opening?
Regional Technical Sales Managers are mapped to SOC 11-2022, Sales Managers. This mapping is broad and includes many management roles that do not share the specialized technical depth or territory complexity of industrial technical sales. Manufacturing Headhunters emphasizes checking industry-specific figures, such as Semiconductor and Other Electronic Component Manufacturing at $200,050, which are much higher than the $148,270 national median.
The middle-band width for this occupational group is $106,980, derived from a P25 of $100,360 and a P75 of $207,340.
Regional data reveals a $215,150 median in New York-Newark-Jersey City and a $132,330 median in Los Angeles-Long Beach-Anaheim. For Regional Sales Manager / Technical Sales Manager in the United States, releases are separate survey estimates. The May 2025 median is $148,270; the May 2024 median is $138,060. Their arithmetic difference is $10,210. They are not the same workers' raises and do not establish a pay trend or its cause. For Regional Sales Manager / Technical Sales Manager in the United States, OEWS measures straight-time gross wages, not pure base salary or total compensation. Commissions and production bonuses are included; overtime, shift differentials, nonproduction bonuses and benefits are excluded.
For Regional Sales Manager / Technical Sales Manager in the United States, OEWS measures straight-time gross wages, not pure base salary or total compensation. Commissions and production bonuses are included; overtime, shift differentials, nonproduction bonuses and benefits are excluded. Given that industrial sales require specific technical product knowledge and quota management, the industry-specific medians are better indicators of market rates for this role. Location quotients do not serve as proxies for available candidate compensation or availability. Hiring managers should evaluate candidates based on their record of new-logo development and technical competency rather than the broad occupational average, which might not fully reflect the demands of technical regional sales management.
Which pay questions should you settle before hiring?
For Regional Sales Manager / Technical Sales Manager in the United States, releases are separate survey estimates. The May 2025 median is $148,270; the May 2024 median is $138,060. Their arithmetic difference is $10,210. They are not the same workers' raises and do not establish a pay trend or its cause.
How do industry-specific medians clarify pay for this role?
The broader national median of $148,270 is an aggregate for all sales managers. The $200,050 median in Semiconductor Manufacturing better captures the value of the technical skill set required for this specific sales role.
What is the year-over-year change for the national median?
For Regional Sales Manager / Technical Sales Manager in the United States, releases are separate survey estimates. The May 2025 median is $148,270; the May 2024 median is $138,060. Their arithmetic difference is $10,210. They are not the same workers' raises and do not establish a pay trend or its cause.
Does the middle-band width suggest high pay variability?
For Regional Sales Manager / Technical Sales Manager in the United States, OEWS measures straight-time gross wages, not pure base salary or total compensation. Commissions and production bonuses are included; overtime, shift differentials, nonproduction bonuses and benefits are excluded.
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